Table 4 Regression results Variables... | Emerald Publishing

Table 4

Regression results

Variables	First stage: (DV: Group leader's friend-role		Second stage: (DV: user action)
Variables	Model 1	Model 2	Model 1	Model 2	Model 3
Step 1: Control Variables
Age	−0.264	−0.158	−0.012	−0.163	−0.077
Gender	0.236	0.309	0.352	0.419	0.178
Income	0.258***	0.284**	0.283***	0.165***	0.204***
Shopping Experience	0.361***	0.379***	0.360***	0.337***	0.362***
Step 2: Main Effects
User Trust				0.582***	0.440**
Group Leader's Friend-Role					0.328***
Group Leader's Seller-Role		0.306***			−0.059***
Step 3: Interaction
User Trust $\times$ Group Leader's Friend-Role					0.168
User Trust $\times$ Group Leader's Seller-Role					−0.447***
$R^{2}$	0.506	0.614	0.463	0.712	0.771
Incremental $R^{2}$		0.108		0.259	0.059
$F$		5.479***		6.230***	16.928***

Variables	First stage: (DV: Group leader's friend-role		Second stage: (DV: user action)
Variables	Model 1	Model 2	Model 1	Model 2	Model 3
Step 1: Control Variables
Age	−0.264	−0.158	−0.012	−0.163	−0.077
Gender	0.236	0.309	0.352	0.419	0.178
Income	0.258***	0.284**	0.283***	0.165***	0.204***
Shopping Experience	0.361***	0.379***	0.360***	0.337***	0.362***
Step 2: Main Effects
User Trust				0.582***	0.440**
Group Leader's Friend-Role					0.328***
Group Leader's Seller-Role		0.306***			−0.059***
Step 3: Interaction
User Trust $\times$ Group Leader's Friend-Role					0.168
User Trust $\times$ Group Leader's Seller-Role					−0.447***
$R^{2}$	0.506	0.614	0.463	0.712	0.771
Incremental $R^{2}$		0.108		0.259	0.059
$F$		5.479***		6.230***	16.928***