Comparing major studies with the present study
| Paper | Sustainable segmentation | Clustering algorithm | Segmentation approach | MCDM method | ||
|---|---|---|---|---|---|---|
| Economic | Environmental | Social | ||||
| Rezaei et al. (2015) | × | – | PPM | BWM | ||
| Rezaei et al. (2017) | × | – | SPM | ELECTRE | ||
| Bai et al. (2017) | × | Fuzzy, C-means | SPM | VIKOR | ||
| Rezaei and Fallah Lajimi (2019) | × | – | SPM-PPM | BWM | ||
| Rius-Sorolla et al. (2020) | × | × | × | – | PPM | – |
| This study | × | × | × | K-means | SPM-PPM | BWM |
| Paper | Sustainable segmentation | Clustering algorithm | Segmentation approach | MCDM method | ||
|---|---|---|---|---|---|---|
| Economic | Environmental | Social | ||||
| × | – | PPM | BWM | |||
| × | – | SPM | ELECTRE | |||
| × | Fuzzy, C-means | SPM | VIKOR | |||
| × | – | SPM-PPM | BWM | |||
| × | × | × | – | PPM | – | |
| This study | × | × | × | SPM-PPM | BWM | |
Source(s): Created by authors
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.