Table III.

First-order CFA models reliability statistics for UGT

ConstructItemsStandardized factor loadingsComposite reliability (CR)Cronbach’s alpha (α)Average variance extracted (AVE)
Enjoyment20.756-0.8090.760.760.61
Passing time30.569-0.8400.790.760.56
Information seeking30.783-0.8920.880.880.71
Self-presentation30.709-0.8610.850.840.65
Social presence20.839-0.9100.870.870.77
Social interaction20.714-0.8030.730.730.58
Source: Amos output

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