First-order CFA models reliability statistics for UGT
| Construct | Items | Standardized factor loadings | Composite reliability (CR) | Cronbach’s alpha (α) | Average variance extracted (AVE) |
|---|---|---|---|---|---|
| Enjoyment | 2 | 0.756-0.809 | 0.76 | 0.76 | 0.61 |
| Passing time | 3 | 0.569-0.840 | 0.79 | 0.76 | 0.56 |
| Information seeking | 3 | 0.783-0.892 | 0.88 | 0.88 | 0.71 |
| Self-presentation | 3 | 0.709-0.861 | 0.85 | 0.84 | 0.65 |
| Social presence | 2 | 0.839-0.910 | 0.87 | 0.87 | 0.77 |
| Social interaction | 2 | 0.714-0.803 | 0.73 | 0.73 | 0.58 |
| Construct | Items | Standardized factor loadings | Composite reliability (CR) | Cronbach’s alpha ( | Average variance extracted (AVE) |
|---|---|---|---|---|---|
| Enjoyment | 2 | 0.756-0.809 | 0.76 | 0.76 | 0.61 |
| Passing time | 3 | 0.569-0.840 | 0.79 | 0.76 | 0.56 |
| Information seeking | 3 | 0.783-0.892 | 0.88 | 0.88 | 0.71 |
| Self-presentation | 3 | 0.709-0.861 | 0.85 | 0.84 | 0.65 |
| Social presence | 2 | 0.839-0.910 | 0.87 | 0.87 | 0.77 |
| Social interaction | 2 | 0.714-0.803 | 0.73 | 0.73 | 0.58 |
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