Higher-order measurement model reliability statistics
| Construct | Items | Standardized factor loadings | Average variance extracted (AVE) | Composite reliability (CR) | Cronbach’s alpha (α) |
|---|---|---|---|---|---|
| Uses and gratification | 6 | 0.599-0.907 | 0.54 | 0.89 | 0.82 |
| User habit | 3 | 0.730-0.829 | 0.63 | 0.83 | 0.83 |
| Subjective norm | 3 | 0.664-0.857 | 0.59 | 0.81 | 0.80 |
| Usage intention | 3 | 0.799-0.826 | 0.66 | 0.85 | 0.85 |
| Construct | Items | Standardized factor loadings | Average variance extracted (AVE) | Composite reliability (CR) | Cronbach’s alpha ( |
|---|---|---|---|---|---|
| Uses and gratification | 6 | 0.599-0.907 | 0.54 | 0.89 | 0.82 |
| User habit | 3 | 0.730-0.829 | 0.63 | 0.83 | 0.83 |
| Subjective norm | 3 | 0.664-0.857 | 0.59 | 0.81 | 0.80 |
| Usage intention | 3 | 0.799-0.826 | 0.66 | 0.85 | 0.85 |
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