Table VI.

Higher-order measurement model reliability statistics

ConstructItemsStandardized factor loadingsAverage variance extracted (AVE)Composite reliability (CR)Cronbach’s alpha (α)
Uses and gratification60.599-0.9070.540.890.82
User habit30.730-0.8290.630.830.83
Subjective norm30.664-0.8570.590.810.80
Usage intention30.799-0.8260.660.850.85
Source: Amos output

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