Mediation effect analysis
| Total effect of UGT on usage intention | Direct effect of UGT on usage intention | Indirect effects of UGT on usage intention | |||
|---|---|---|---|---|---|
| Coefficient | Coefficient | Point estimate | Percentile bootstrapa 95% confidence interval | ||
| Lower | Upper | ||||
| C = 0.788*** | H1 = c′ = 0.420** | Total = a1b1 + a2b2 | 0.367** | 0.166 | 0.589 |
| H2 = a1b1 (via habit) | 0.180** | 0.026 | 0.346 | ||
| H3 = a2b2 (via subjective norm) | 0.164** | 0.059 | 0.299 | ||
| Total effect of UGT on usage intention | Direct effect of UGT on usage intention | Indirect effects of UGT on usage intention | |||
|---|---|---|---|---|---|
| Coefficient | Coefficient | Point estimate | Percentile bootstrap | ||
| Lower | Upper | ||||
| C = 0.788 | Total = a1b1 + a2b2 | 0.367 | 0.166 | 0.589 | |
| 0.180 | 0.026 | 0.346 | |||
| 0.164 | 0.059 | 0.299 | |||
Notes:
a5000 bootstrap samples;
***p < 0.001;
**p < 0.05
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