Table 1. Demographic profile of...

Table 1.

Demographic profile of participants (sample size = 305)

Measure	Items	Frequency	(%)
Gender	Male	174	57
	Female	131	43
Age group	Below 20	5	1.6
	20–25	190	62.3
	26–30	94	30.8
	31–35	12	3.9
	36–40	2	0.7
	Above 40	2	0.7
Educational level	High school	2	0.7
	College	5	1.6
	Undergraduate	126	41.3
	Graduate	163	53.4
	PhD or more	9	3
Employment	Student	225	76.8
	Govt. employee	19	6.2
	Private employee	14	4.6
	Business	17	5.6
	Others	30	9.8
Online community name	School and campus (student) community	92	30.2
	Educational community	80	26.2
	Business community	17	5.6
	Health community	14	4.6
	Games and sports	23	7.5
	Brand and electronic products	29	9.5
	Movies and entertainment	35	11.5
	Others	15	4.9
Tenure of participation	Less than 6 months	11	3.6
	6 months–1 year	63	20.7
	1–3 years	105	34.5
	3–5 years	68	22.3
	More than 5 years	58	19

Measure	Items	Frequency	(%)
Gender	Male	174	57
	Female	131	43
Age group	Below 20	5	1.6
	20–25	190	62.3
	26–30	94	30.8
	31–35	12	3.9
	36–40	2	0.7
	Above 40	2	0.7
Educational level	High school	2	0.7
	College	5	1.6
	Undergraduate	126	41.3
	Graduate	163	53.4
	PhD or more	9	3
Employment	Student	225	76.8
	Govt. employee	19	6.2
	Private employee	14	4.6
	Business	17	5.6
	Others	30	9.8
Online community name	School and campus (student) community	92	30.2
	Educational community	80	26.2
	Business community	17	5.6
	Health community	14	4.6
	Games and sports	23	7.5
	Brand and electronic products	29	9.5
	Movies and entertainment	35	11.5
	Others	15	4.9
Tenure of participation	Less than 6 months	11	3.6
	6 months–1 year	63	20.7
	1–3 years	105	34.5
	3–5 years	68	22.3
	More than 5 years	58	19

Source: Survey data

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