Table 2.

Standardized estimates and reliability statistics

ItemsStand. loadingst-valueComposite reliability
(CR)
Average variance extracted
(AVE)
Cronbach’s alpha
(α)
Perceived members’ support0.7860.5510.783
PMS10.753    
PMS20.76510.49*
PMS30.70810.25*
Exchange ideology0.8170.6000.812
EI10.76411.95*   
EI20.860 
EI30.69111.24*
Perceived ties0.7680.5270.760
PT10.814    
PT20.69910.46*
PT30.6569.99*
Online community participation behavior0.7820.5460.778
OCPB10.68910.90*   
OCPB20.817 
OCPB30.70511.09*
Perceived benefits   
Utilitarian benefits0.7790.5510.727
 UB10.924    
 UB20.5515.77*
Social benefits0.7610.5190.772
 SB10.6267.87*   
 SB20.821 
Hedonic benefits0.7990.5720.721
 HB10.817    
 HB20.7469.65*

Note:

*p < 0.001

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