Table 1.

Journal-wise distribution of articles

1British Food Journal1
2Business Horizons3
3Business Horizons1
4Business Strategy Review1
5European Business Review1
6Industrial Marketing Management3
7International journal of Service Industry Management1
8International Journal of Bank Marketing1
9International Journal of Business Excellence1
10International Journal of Research in Marketing1
11Journal of Advertising1
12Journal of Advertising Research1
13Journal of Financial Services Marketing1
14Journal of International Business Studies1
15Journal of Irish Business and Administrative Research,1
16Journal of Knowledge Management, Economics and Information Technology1
17Journal of Marketing2
18Journal of Marketing Communications2
19Journal of Marketing Management3
20Journal of Marketing Research2
21Journal of Marketing theory and Practice,2
22Journal of Product and Brand Management2
23Journal of Product and Innovation Management3
24Journal of Services Marketing1
25Journal of Strategic Marketing1
26Journal of Vacation Marketing1
27Marketing Intelligence and Planning2
28Marketing Letters1
29Marketing Research1
30Marketing Science1
31Planning Review1
32The Journal of Brand Management1
33The Journal of Business Strategy1

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