Table 2. Core perspectives of... | Emerald Publishing

Table 2.

Core perspectives of positioning

S.no	Core perspective	Meaning	Frequency of occurrence
1	Competition	Creating an image for the product in relative to separate or apart from competitors	56
2	Empty slot/mind	Finding and filling an empty slot/window in the minds of the prospective buyers	55
3	Consumers perception	Establishing or evoking changes in consumers' minds regarding offering	34
4	Differentiation	Creating a position which can be differentiated from the competitor	19
5	Competitive advantage	Gaining a competitive advantage by implementing a value creating strategy not simultaneously being implemented by any current or potential competitors	5

S.no	Core perspective	Meaning	Frequency of occurrence
1	Competition	Creating an image for the product in relative to separate or apart from competitors	56
2	Empty slot/mind	Finding and filling an empty slot/window in the minds of the prospective buyers	55
3	Consumers perception	Establishing or evoking changes in consumers' minds regarding offering	34
4	Differentiation	Creating a position which can be differentiated from the competitor	19
5	Competitive advantage	Gaining a competitive advantage by implementing a value creating strategy not simultaneously being implemented by any current or potential competitors	5