Table II

Market context for new and old organisations

Percentage of respondents
NewOld
We face a lot of competition in the market in which we operate4549.5
Most of our sales are to a fairly small number of customer20.617.8
The overall market in which we operate has been expanding strongly in the last two years37.624.2**
The market in which we operate is highly unpredictable from one year to the next29.122.4*
In the last 12 months, the business has been travelling well4536*

Notes: *p<0.05; **p<0.001

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