Market context for new and old organisations
| Percentage of respondents | ||
|---|---|---|
| New | Old | |
| We face a lot of competition in the market in which we operate | 45 | 49.5 |
| Most of our sales are to a fairly small number of customer | 20.6 | 17.8 |
| The overall market in which we operate has been expanding strongly in the last two years | 37.6 | 24.2** |
| The market in which we operate is highly unpredictable from one year to the next | 29.1 | 22.4* |
| In the last 12 months, the business has been travelling well | 45 | 36* |
| Percentage of respondents | ||
|---|---|---|
| New | Old | |
| We face a lot of competition in the market in which we operate | 45 | 49.5 |
| Most of our sales are to a fairly small number of customer | 20.6 | 17.8 |
| The overall market in which we operate has been expanding strongly in the last two years | 37.6 | 24.2** |
| The market in which we operate is highly unpredictable from one year to the next | 29.1 | 22.4* |
| In the last 12 months, the business has been travelling well | 45 | 36* |
Notes: *p<0.05; **p<0.001
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