Table I

Exploratory factor analysis and Cronbach’s α

ConstructsLoadings
Reputation –Kim and Park (2013); α=0.84
 1. This s-commerce firm is well known0.816
10. This s-commerce firm has a good reputation0.848
19. This s-commerce firm has the reputation for being honest0.820
27. I am familiar with the name of this s-commerce firm0.816
Information quality –Kim and Park (2013); α=0.82
 3. This s-commerce firm provides accurate information about the item that you want to purchase0.736
12. Overall, I think this s-commerce firm provides useful information0.830
20. This s-commerce firm provides reliable information0.822
29. This s-commerce firm site provides sufficient information when I try to make a transaction0.822
Trust –Kim and Park (2013); α=0.81
 2. This s-commerce firm is trustworthy0.800
28. I believe in this s-commerce firm0.887
33. This s-commerce firm wants to be known as a company that keeps its promises and commitments0.856
11. This s-commerce firm, despite having its own interests, takes into consideration what is best for me too (excluded) 
Social commerce components – adapted fromHajli (2013); α=0.81
 9. I use online forums and online communities for acquiring information about a product0.811
18. I usually use people rating and reviews about products on the internet0.849
26. I usually use people’s recommendations to buy a product on the internet0.888
Perceived ease of use –Gefen et al. (2003); α=0.76
 6. Learning to operate the websites on the internet is easy0.833
15. My interaction with the websites on the internet is clear and understandable0.852
23. It is easy to become skillful at using the websites0.766
Product delivery – research authors; α=0.73
 8. The delivery time defined by the site is attractive0.846
25. The shipping (when) charged by the delivery of the product is fair0.699
32. The means of delivery of the product is satisfying0.873
Transaction safety –Kim and Park (2013); α=0.74
 4. This s-commerce site implements security measures to protect its online shoppers0.757
13. This s-commerce site has the ability to verify online shoppers’ identify for security purposes0.709
21. This s-commerce site usually ensures that transaction-related information is protected from being accidentally altered or destroyed during transmission over the internet0.744
30. I feel secure about the electronic payment system of this s-commerce website0.769
Perceived usefulness –Hajli (2012); α=0.68
 7. Searching and shopping in this website is useful for me0.836
16. Searching and buy in this website makes my life easier0.722
24. This website enables me to search and buy products faster0.794

Source: Research data

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