Table AI Questionnaire items used to... | Emerald Publishing

Table AI

Questionnaire items used to measure consumers’ participation in social commerce

Participation in s-commerce	n	Mean	SD
Purchase intention; α = 0.87	224	4.50	0.78
01. I am likely to purchase products/services in this s-commerce site	223	4.50	0.82
07. Given the opportunity, I intend to purchase products on this s-commerce site	222	4.50	0.80
04. It is likely that I will purchase products on this s-commerce site in the near future	220	4.16	1.03
Recommending intention; α =0.89	224	4.46	0.75
05. I would provide others with information on this s-commerce firm	222	4.50	0.81
02. I would tell others positive things about this s-commerce firm	222	4.49	0.79
08. I am like to recommend this s-commerce firm to my friends and acquaintances	223	4.39	0.87
Continuance intention; α =0.93	224	4.50	0.77
03. I intend to return to this s-commerce site in the future	223	4.56	0.76
06. I intend to keep using this s-commerce site	223	4.50	0.81
09. I intend to look for information in this site again	224	4.46	0.87

Participation in s-commerce	n	Mean	SD
Purchase intention; α = 0.87	224	4.50	0.78
01. I am likely to purchase products/services in this s-commerce site	223	4.50	0.82
07. Given the opportunity, I intend to purchase products on this s-commerce site	222	4.50	0.80
04. It is likely that I will purchase products on this s-commerce site in the near future	220	4.16	1.03
Recommending intention; α =0.89	224	4.46	0.75
05. I would provide others with information on this s-commerce firm	222	4.50	0.81
02. I would tell others positive things about this s-commerce firm	222	4.49	0.79
08. I am like to recommend this s-commerce firm to my friends and acquaintances	223	4.39	0.87
Continuance intention; α =0.93	224	4.50	0.77
03. I intend to return to this s-commerce site in the future	223	4.56	0.76
06. I intend to keep using this s-commerce site	223	4.50	0.81
09. I intend to look for information in this site again	224	4.46	0.87