Descriptive analysis
| Constructs | n | Mean | SD |
|---|---|---|---|
| Reputation | 224 | 4.46 | 0.66 |
| 27. I am familiar with the name of this s-commerce firm | 221 | 4.52 | 0.81 |
| 10. This s-commerce firm has a good reputation | 223 | 4.44 | 0.76 |
| 19. This s-commerce firm has the reputation for being honest | 224 | 4.43 | 0.74 |
| 1. This s-commerce firm is well known | 224 | 4.43 | 0.93 |
| Perceived usefulness | 224 | 4.39 | 0.64 |
| 24. This website enables me to search and buy products faster | 222 | 4.47 | 0.74 |
| 7. Searching and shopping in this website is useful for me | 220 | 4.46 | 0.77 |
| 16. Searching and buy in this website makes my life easier | 221 | 4.24 | 0.91 |
| Perceived ease of use | 224 | 4.38 | 0.65 |
| 6. Learning to operate the websites on the internet is easy | 223 | 4.51 | 0.75 |
| 23. It is easy to become skillful at using the websites | 223 | 4.35 | 0.79 |
| 15. My interaction with the websites on the internet is clear and understandable | 224 | 4.28 | 0.85 |
| Information quality | 224 | 4.35 | 0.62 |
| 3. This s-commerce firm provides accurate information about on the item that you want to purchase | 221 | 4.49 | 0.71 |
| 20. This s-commerce firm provides reliable information | 221 | 4.35 | 0.80 |
| 29. This s-commerce firm site provides sufficient information when I try to make a transaction | 223 | 4.33 | 0.75 |
| 12. Overall, I think this s-commerce firm provides useful information | 222 | 4.19 | 0.85 |
| Trust | 224 | 4.34 | 0.67 |
| 2. This s-commerce firm is trustworthy | 223 | 4.50 | 0.72 |
| 28. I believe in this s-commerce firm | 222 | 4.26 | 0.87 |
| 33. This s-commerce firm wants to be known as a company that keeps its promises and commitments | 223 | 4.26 | 0.80 |
| Product delivery | 224 | 4.06 | 0.83 |
| 32. The means of delivery of the product is satisfying | 223 | 4.23 | 0.90 |
| 8. The delivery time defined by the site is attractive | 222 | 4.02 | 1.10 |
| 25. The shipping (when) charged by the delivery of the product is fair | 223 | 3.94 | 1.12 |
| Transaction safety | 224 | 4.06 | 0.72 |
| 4. This s-commerce site implements security measures to protect its online shoppers | 222 | 4.32 | 0.88 |
| 30. I feel secure about the electronic payment system of this s-commerce website | 224 | 4.32 | 0.85 |
| 21. This s-commerce site usually ensures that transaction-related information is protected from being accidentally altered or destroyed during transmission over the internet | 224 | 3.82 | 1.01 |
| 13. This s-commerce site has the ability to verify online shoppers’ identify for security purposes | 221 | 3.76 | 1.03 |
| Social commerce components | 224 | 3.14 | 1.32 |
| 18. I usually use people rating and reviews about products on the internet | 224 | 3.41 | 1.50 |
| 26. I usually use people’s recommendations to buy a product on the internet | 224 | 3.15 | 1.54 |
| 9. I use online forums and online communities for acquiring information about a product | 223 | 2.85 | 1.60 |
| Constructs | Mean | SD | |
|---|---|---|---|
| 27. I am familiar with the name of this s-commerce firm | 221 | 4.52 | 0.81 |
| 10. This s-commerce firm has a good reputation | 223 | 4.44 | 0.76 |
| 19. This s-commerce firm has the reputation for being honest | 224 | 4.43 | 0.74 |
| 1. This s-commerce firm is well known | 224 | 4.43 | 0.93 |
| 24. This website enables me to search and buy products faster | 222 | 4.47 | 0.74 |
| 7. Searching and shopping in this website is useful for me | 220 | 4.46 | 0.77 |
| 16. Searching and buy in this website makes my life easier | 221 | 4.24 | 0.91 |
| 6. Learning to operate the websites on the internet is easy | 223 | 4.51 | 0.75 |
| 23. It is easy to become skillful at using the websites | 223 | 4.35 | 0.79 |
| 15. My interaction with the websites on the internet is clear and understandable | 224 | 4.28 | 0.85 |
| 3. This s-commerce firm provides accurate information about on the item that you want to purchase | 221 | 4.49 | 0.71 |
| 20. This s-commerce firm provides reliable information | 221 | 4.35 | 0.80 |
| 29. This s-commerce firm site provides sufficient information when I try to make a transaction | 223 | 4.33 | 0.75 |
| 12. Overall, I think this s-commerce firm provides useful information | 222 | 4.19 | 0.85 |
| 2. This s-commerce firm is trustworthy | 223 | 4.50 | 0.72 |
| 28. I believe in this s-commerce firm | 222 | 4.26 | 0.87 |
| 33. This s-commerce firm wants to be known as a company that keeps its promises and commitments | 223 | 4.26 | 0.80 |
| 32. The means of delivery of the product is satisfying | 223 | 4.23 | 0.90 |
| 8. The delivery time defined by the site is attractive | 222 | 4.02 | 1.10 |
| 25. The shipping (when) charged by the delivery of the product is fair | 223 | 3.94 | 1.12 |
| 4. This s-commerce site implements security measures to protect its online shoppers | 222 | 4.32 | 0.88 |
| 30. I feel secure about the electronic payment system of this s-commerce website | 224 | 4.32 | 0.85 |
| 21. This s-commerce site usually ensures that transaction-related information is protected from being accidentally altered or destroyed during transmission over the internet | 224 | 3.82 | 1.01 |
| 13. This s-commerce site has the ability to verify online shoppers’ identify for security purposes | 221 | 3.76 | 1.03 |
| 18. I usually use people rating and reviews about products on the internet | 224 | 3.41 | 1.50 |
| 26. I usually use people’s recommendations to buy a product on the internet | 224 | 3.15 | 1.54 |
| 9. I use online forums and online communities for acquiring information about a product | 223 | 2.85 | 1.60 |
Source: Research data
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