Table II

Descriptive analysis

ConstructsnMeanSD
Reputation2244.460.66
27. I am familiar with the name of this s-commerce firm2214.520.81
10. This s-commerce firm has a good reputation2234.440.76
19. This s-commerce firm has the reputation for being honest2244.430.74
 1. This s-commerce firm is well known2244.430.93
Perceived usefulness2244.390.64
24. This website enables me to search and buy products faster2224.470.74
 7. Searching and shopping in this website is useful for me2204.460.77
16. Searching and buy in this website makes my life easier2214.240.91
Perceived ease of use2244.380.65
 6. Learning to operate the websites on the internet is easy2234.510.75
23. It is easy to become skillful at using the websites2234.350.79
15. My interaction with the websites on the internet is clear and understandable2244.280.85
Information quality2244.350.62
 3. This s-commerce firm provides accurate information about on the item that you want to purchase2214.490.71
20. This s-commerce firm provides reliable information2214.350.80
29. This s-commerce firm site provides sufficient information when I try to make a transaction2234.330.75
12. Overall, I think this s-commerce firm provides useful information2224.190.85
Trust2244.340.67
 2. This s-commerce firm is trustworthy2234.500.72
28. I believe in this s-commerce firm2224.260.87
33. This s-commerce firm wants to be known as a company that keeps its promises and commitments2234.260.80
Product delivery2244.060.83
32. The means of delivery of the product is satisfying2234.230.90
 8. The delivery time defined by the site is attractive2224.021.10
25. The shipping (when) charged by the delivery of the product is fair2233.941.12
Transaction safety2244.060.72
 4. This s-commerce site implements security measures to protect its online shoppers2224.320.88
30. I feel secure about the electronic payment system of this s-commerce website2244.320.85
21. This s-commerce site usually ensures that transaction-related information is protected from being accidentally altered or destroyed during transmission over the internet2243.821.01
13. This s-commerce site has the ability to verify online shoppers’ identify for security purposes2213.761.03
Social commerce components2243.141.32
18. I usually use people rating and reviews about products on the internet2243.411.50
26. I usually use people’s recommendations to buy a product on the internet2243.151.54
 9. I use online forums and online communities for acquiring information about a product2232.851.60

Source: Research data

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