Table III Regression models Model 1... | Emerald Publishing

Table III

Regression models

	Model 1 Purchase intention		Model 2 Recommendation intention		Model 3 Continuance intention		Model 4 Participation in s-commerce
Variables	b	p	b	p	b	p	b	p
1. Reputation	−0.04	0.14	−0.15	0.05	0.00	0.96	−0.05	0.51
2. Trust	0.29	0.00	0.39	0.00	0.33	0.00	0.35	0.00
3. Perceived ease of use	0.06	0.43	0.14	0.21	0.08	0.35	0.12	0.13
4. Information quality	0.19	0.03	0.20	0.02	0.22	0.02	0.24	0.01
5. Product delivery	0.02	0.63	0.07	0.26	−0.01	0.87	0.02	0.76
6. Social commerce components	−0.06	0.54	−0.21	0.67	−0.04	0.48	−0.03	0.50
7. Transaction safety	0.07	0.34	0.03	0.61	0.03	0.69	0.02	0.79
8. Perceived usefulness	0.22	0.00	0.11	0.14	0.16	0.04	0.16	0.02
Adjusted R²	46.8%		51.0%		47.4%		53.9%

	Model 1Purchase intention		Model 2Recommendation intention		Model 3Continuance intention		Model 4Participation in s-commerce
Variables	b	p	b	p	b	p	b	p
1. Reputation	−0.04	0.14	−0.15	0.05	0.00	0.96	−0.05	0.51
2. Trust	0.29	0.00	0.39	0.00	0.33	0.00	0.35	0.00
3. Perceived ease of use	0.06	0.43	0.14	0.21	0.08	0.35	0.12	0.13
4. Information quality	0.19	0.03	0.20	0.02	0.22	0.02	0.24	0.01
5. Product delivery	0.02	0.63	0.07	0.26	−0.01	0.87	0.02	0.76
6. Social commerce components	−0.06	0.54	−0.21	0.67	−0.04	0.48	−0.03	0.50
7. Transaction safety	0.07	0.34	0.03	0.61	0.03	0.69	0.02	0.79
8. Perceived usefulness	0.22	0.00	0.11	0.14	0.16	0.04	0.16	0.02
Adjusted R²	46.8%		51.0%		47.4%		53.9%

Source: Research data