Table IV Comparison between consumers... | Emerald Publishing

Table IV

Comparison between consumers with high and low use of social commerce components

Constructs	High use of s-commerce components (n =115)	Low use of s-commerce components (n =109)	p	Difference
1. Reputation	4.53	4.38	0.09	0.15
2. Trust	4.40	4.27	0.15	0.13
3. Perceived ease of use	4.42	4.33	0.32	0.09
4. Information quality	4.39	4.30	0.28	0.09
5. Product delivery	4.19	3.93	0.02	0.26
6. Transaction safety	4.20	3.91	0.00	0.29
7. Perceived usefulness	4.45	4.32	0.13	0.13

Constructs	High use of s-commerce components (n =115)	Low use of s-commerce components (n =109)	p	Difference
1. Reputation	4.53	4.38	0.09	0.15
2. Trust	4.40	4.27	0.15	0.13
3. Perceived ease of use	4.42	4.33	0.32	0.09
4. Information quality	4.39	4.30	0.28	0.09
5. Product delivery	4.19	3.93	0.02	0.26
6. Transaction safety	4.20	3.91	0.00	0.29
7. Perceived usefulness	4.45	4.32	0.13	0.13

Source: Research data