Table V Comparison between products,... | Emerald Publishing

Table V

Comparison between products, price range and social commerce components’ intensity of use

Group	n	S-commerce components’ intensity of use
		Mean	Test Duncan
Price range
Less than R$50.00	10	2.47	Subgroup 1
Between R$50.01 and 100.00	39	2.82	Subgroup 2
Between 100.01 and 300.00	78	2.86
Between R$300.01 and 700.00	32	3.38	Subgroup 3
More than R$700.01	65	3.64
Class of products
Books	27	2.34	Subgroup 1
Travel/Tourism	13	2.64
Domestic utilities	17	2.71
Fashion	53	2.83
Others	15	3.22	Subgroup 2
Household appliances	24	3.29
Health and beauty	16	3.33
Electronics	39	3.70	Subgroup 3
Computers	20	4.19

Group	n	S-commerce components’ intensity of use
		Mean	Test Duncan
Price range
Less than R$50.00	10	2.47	Subgroup 1
Between R$50.01 and 100.00	39	2.82	Subgroup 2
Between 100.01 and 300.00	78	2.86
Between R$300.01 and 700.00	32	3.38	Subgroup 3
More than R$700.01	65	3.64
Class of products
Books	27	2.34	Subgroup 1
Travel/Tourism	13	2.64
Domestic utilities	17	2.71
Fashion	53	2.83
Others	15	3.22	Subgroup 2
Household appliances	24	3.29
Health and beauty	16	3.33
Electronics	39	3.70	Subgroup 3
Computers	20	4.19

Source: Research data