Table II

Archetypes-related sentences and words

ArchetypeSentenceWordCluster
Sage“The truth will set you free”Learning, Expert, CredibilityIndependence and Fulfillment
Innocent“Free to be you and me”Optimism, Simplicity, Goodness 
Explorer“Don’t fence me in”Freedom, Adventure, Independence 
Ruler“Power isn’t everything. It’s the only thing”Power, Control, AuthorityStability and Control
Creator“If it can be imagined, it can be created”Creativity, Innovation, Vision 
Caregiver“We live to serve”Friend, Care, Protection 
Regular Guy“Love they neighbor as yourself”Democracy, Regular, EmpathyBelonging and enjoyment
Lover“I only have eyes for you”Sensuality, Pleasure, Intimacy 
Jester“A life without fun is a life half-lived”Enjoyment, Humour, Relaxation 
Hero“Where there’s a will, there’s a way”Not consideredRisk and Mastery
Magician“It can be done!”  
Outlaw“Rules are meant to be broken”  

Source: Adapted from Mark and Pearson (2001) 

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