Facebook ‒ the ten most mentioned words
| No. | Word (%) | Portugal (%) | Brazil (%) | Peru (%) | Colombia (%) | Total (%) | Archetype | Cluster |
|---|---|---|---|---|---|---|---|---|
| 1 | Enjoyment | 62 | 79 | 82 | 67 | 74 | Jester | Stability and control |
| 2 | Friend | 79 | 53 | 76 | 61 | 68 | Caregiver | Stability and control |
| 3 | Humour | 76 | 60 | 68 | 50 | 65 | Jester | Stability and control |
| 4 | Power | 53 | 58 | 48 | 52 | 53 | Ruler | Independence and Fulfillment |
| 5 | Pleasure | 51 | 55 | 57 | 42 | 52 | Lover | Stability and control |
| 6 | Control | 49 | 67 | 41 | 46 | 50 | Ruler | Independence and Fulfillment |
| 7 | Regular | 48 | 40 | 49 | 54 | 48 | Regular guy | Belonging and enjoyment |
| 8 | Relaxation | 53 | 16 | 71 | 35 | 47 | Jester | Independence and Fulfillment |
| 9 | Freedom | 47 | 52 | 50 | 32 | 46 | Explorer | Belonging and enjoyment |
| 10 | Empathy | 28 | 40 | 51 | 36 | 40 | Regular guy | Independence and Fulfillment |
| No. | Word (%) | Portugal (%) | Brazil (%) | Peru (%) | Colombia (%) | Total (%) | Archetype | Cluster |
|---|---|---|---|---|---|---|---|---|
| 1 | Enjoyment | 62 | 79 | 82 | 67 | 74 | Jester | Stability and control |
| 2 | Friend | 79 | 53 | 76 | 61 | 68 | Caregiver | Stability and control |
| 3 | Humour | 76 | 60 | 68 | 50 | 65 | Jester | Stability and control |
| 4 | Power | 53 | 58 | 48 | 52 | 53 | Ruler | Independence and Fulfillment |
| 5 | Pleasure | 51 | 55 | 57 | 42 | 52 | Lover | Stability and control |
| 6 | Control | 49 | 67 | 41 | 46 | 50 | Ruler | Independence and Fulfillment |
| 7 | Regular | 48 | 40 | 49 | 54 | 48 | Regular guy | Belonging and enjoyment |
| 8 | Relaxation | 53 | 16 | 71 | 35 | 47 | Jester | Independence and Fulfillment |
| 9 | Freedom | 47 | 52 | 50 | 32 | 46 | Explorer | Belonging and enjoyment |
| 10 | Empathy | 28 | 40 | 51 | 36 | 40 | Regular guy | Independence and Fulfillment |
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