Table VII Facebook ‒ χ 2 test along... | Emerald Publishing

Table VII

Facebook ‒ χ² test along countries and clusters of countries – three words

	PT BR CO PE	BR CO PE	PT BR
Archetype	4 countries	3 countries	2 countries	Words global archetype share (%)
Jester	0.000	0.000	0.000	18
Regular guy	0.059	0.031	0.333	13
Ruler	0.002	0.001	0.522	12
Explorer	0.000	0.001	0.056	11
Creator	0.228	0.675	0.038	11
Lover	0.002	0.000	0.333	10
Caregiver	0.000	0.015	0.000	10
Innocent	0.008	0.139	0.030	8
Sage	0.002	0.004	0.602	7

	PT BR CO PE	BR CO PE	PT BR
Archetype	4 countries	3 countries	2 countries	Words global archetype share (%)
Jester	0.000	0.000	0.000	18
Regular guy	0.059	0.031	0.333	13
Ruler	0.002	0.001	0.522	12
Explorer	0.000	0.001	0.056	11
Creator	0.228	0.675	0.038	11
Lover	0.002	0.000	0.333	10
Caregiver	0.000	0.015	0.000	10
Innocent	0.008	0.139	0.030	8
Sage	0.002	0.004	0.602	7

Note: The significance level used for italic values was 0.05