Table IX Amazon – the ten most mentioned... | Emerald Publishing

Table IX

Amazon – the ten most mentioned words

No.	Word	Portugal (%)	Brazil (%)	Peru (%)	Colombia (%)	Total (%)	Archetype	Cluster
1	Credibility	47	77	55	63	67	Sage	Independence and Fulfillment
2	Expert	34	48	49	55	45	Sage	Independence and Fulfillment
3	Vision	22	51	36	46	42	Creator	Stability and control
4	Learning	32	46	42	47	42	Sage	Independence and Fulfillment
5	Care	39	36	38	27	37	Caregiver	Stability and control
6	Independence	33	39	32	35	36	Explorer	Independence and Fulfillment
7	Innovation	20	43	32	38	36	Creator	Stability and control
8	Simplicity	40	32	33	24	34	Innocent	Independence and Fulfillment
9	Control	34	30	46	41	34	Ruler	Stability and control
10	Pleasure	29	39	20	34	33	Lover	Stability and control

No.	Word	Portugal (%)	Brazil (%)	Peru (%)	Colombia (%)	Total (%)	Archetype	Cluster
1	Credibility	47	77	55	63	67	Sage	Independence and Fulfillment
2	Expert	34	48	49	55	45	Sage	Independence and Fulfillment
3	Vision	22	51	36	46	42	Creator	Stability and control
4	Learning	32	46	42	47	42	Sage	Independence and Fulfillment
5	Care	39	36	38	27	37	Caregiver	Stability and control
6	Independence	33	39	32	35	36	Explorer	Independence and Fulfillment
7	Innovation	20	43	32	38	36	Creator	Stability and control
8	Simplicity	40	32	33	24	34	Innocent	Independence and Fulfillment
9	Control	34	30	46	41	34	Ruler	Stability and control
10	Pleasure	29	39	20	34	33	Lover	Stability and control