Table 2 The propensity to the... | Emerald Publishing

Table 2

The propensity to the internationalization of the cases studied

Interviewee	Interview excerpt
Interviewee 1	“The intention to have an internationally recognized product has existed since the beginning, so much so that less than 2 years after the creation of the company, we were already a gold medal at the Mondial de laBière in Belgium, and from that moment on, many collaborative approaches and productions were taking place. And today, we both export and import our beer produced abroad to Brazil”
Interviewee 3	“We already thought of everything, which is why we have already created a characteristic Brazilian name! and in a short time, the brewery has already partnered with big international names.”
Interviewee 4	“Today, there is a very large mixture. So, this allows the product here to have global potential. And this is a type of market that accepts innovation very well. So, we have always had this vision and this intention, so much so that we have already done the documentation to qualify as a player in the foreign market.”
Interviewee 8	“Regarding international activity, from the beginning, we had this vision and that is why we launched innovative and daring products for the market [...] and the experience with the North American market is being very positive and helped us to implement new work models and management, paving the way for new destinations. The result of this is the participation and export for the fourth time to the copenhagen BeerCelebration, in Denmark, which is a great opportunity for breweries to take special projects out of the paper, highlighting creative ideas and excellence in the production process. Also, it is a great opportunity to meet new breweries, trends and strengthen relationships with contacts from all over the world.”

Interviewee	Interview excerpt
Interviewee 1	“The intention to have an internationally recognized product has existed since the beginning, so much so that less than 2 years after the creation of the company, we were already a gold medal at the Mondial de laBière in Belgium, and from that moment on, many collaborative approaches and productions were taking place. And today, we both export and import our beer produced abroad to Brazil”
Interviewee 3	“We already thought of everything, which is why we have already created a characteristic Brazilian name! and in a short time, the brewery has already partnered with big international names.”
Interviewee 4	“Today, there is a very large mixture. So, this allows the product here to have global potential. And this is a type of market that accepts innovation very well. So, we have always had this vision and this intention, so much so that we have already done the documentation to qualify as a player in the foreign market.”
Interviewee 8	“Regarding international activity, from the beginning, we had this vision and that is why we launched innovative and daring products for the market [...] and the experience with the North American market is being very positive and helped us to implement new work models and management, paving the way for new destinations. The result of this is the participation and export for the fourth time to the copenhagen BeerCelebration, in Denmark, which is a great opportunity for breweries to take special projects out of the paper, highlighting creative ideas and excellence in the production process. Also, it is a great opportunity to meet new breweries, trends and strengthen relationships with contacts from all over the world.”

Source(s): Research data