Table 3 The international activities of... | Emerald Publishing

Table 3

The international activities of the breweries studied

Interviewee	Interview excerpt
Interviewee 3	“We made several collaborative productions, outside Brazil, we already made several exports, practically all over Europe, and until last week, a friend of mine sent a photo of a pub in London and there was our product, he said: I believe, look what I found here!”
Interviewee 4	“We have done 3 international collaborations and this exchange of experiences is very legal, and of course this is very beneficial for the brand for the market projection both in terms of Brazil and abroad.”
Interviewee 6	“Today, we work with supplies and top-quality ingredients, much of it is imported, so our beers do not lose anything for the outside beers, other than the issue of business know-how, and the courage to be innovative in the business.”
Interviewee 8	“So, we had a vision of the international market, for some reasons, exporting is a good business because it adds value to the brand, the public here recognizes it as a potential brand, and you pulverize your business and decrease its dependence on the domestic market.”

Interviewee	Interview excerpt
Interviewee 3	“We made several collaborative productions, outside Brazil, we already made several exports, practically all over Europe, and until last week, a friend of mine sent a photo of a pub in London and there was our product, he said: I believe, look what I found here!”
Interviewee 4	“We have done 3 international collaborations and this exchange of experiences is very legal, and of course this is very beneficial for the brand for the market projection both in terms of Brazil and abroad.”
Interviewee 6	“Today, we work with supplies and top-quality ingredients, much of it is imported, so our beers do not lose anything for the outside beers, other than the issue of business know-how, and the courage to be innovative in the business.”
Interviewee 8	“So, we had a vision of the international market, for some reasons, exporting is a good business because it adds value to the brand, the public here recognizes it as a potential brand, and you pulverize your business and decrease its dependence on the domestic market.”

Source(s): Research data