Strategies implemented before and during the period of our study
| Before | After | |
|---|---|---|
| Identity | Tabs for homepage, publications, videos, photos, information about Alento (where Alento is, general information, history), likes, online store, contact us | Exclude online store tab, maintain the others and add tabs for events, careers and job offers |
| Few posts about product information, acknowledgements, events, information about changes to website, photos and videos | Posts containing announcements about special offers, news, daily tips and fun facts | |
| Conversations | Tabs for discussions, quizzes and FAQs | |
| Promote calls for involvement, customer comments, polls/poll questions, and product reviews/tips/uses/recipes | ||
| Sharing | Tabs for discussions and reviews | |
| Posts about job offers, links, photos, product reviews/tips/uses/recipes, promotions, and Video/You Tube links | ||
| Presence | Tabs for contact us | Create tabs for FAQs |
| Dedication to posting frequently | ||
| Relationships | Tabs for discussions and reviews | |
| Post sharing Holiday greetings, polls/poll questions, and calls for involvement | ||
| Reputation | Tabs for photos, videos, events, information about Alento (where Alento is, general information, history) | |
| Groups | Analyse the number of likes |
| Before | After | |
|---|---|---|
| Identity | Tabs for homepage, publications, videos, photos, information about Alento (where Alento is, general information, history), likes, online store, contact us | Exclude online store tab, maintain the others and add tabs for events, careers and job offers |
| Few posts about product information, acknowledgements, events, information about changes to website, photos and videos | Posts containing announcements about special offers, news, daily tips and fun facts | |
| Conversations | Tabs for discussions, quizzes and FAQs | |
| Promote calls for involvement, customer comments, polls/poll questions, and product reviews/tips/uses/recipes | ||
| Sharing | Tabs for discussions and reviews | |
| Posts about job offers, links, photos, product reviews/tips/uses/recipes, promotions, and Video/You Tube links | ||
| Presence | Tabs for contact us | Create tabs for FAQs |
| Dedication to posting frequently | ||
| Relationships | Tabs for discussions and reviews | |
| Post sharing Holiday greetings, polls/poll questions, and calls for involvement | ||
| Reputation | Tabs for photos, videos, events, information about Alento (where Alento is, general information, history) | |
| Groups | Analyse the number of likes |
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