Table 2

Interview script

Question
1Could you tell me how the innovation process / projects are structured in the company? Are methodologies, such as stage-gates and agile management, adopted?
2Is that the way it always happens or there are specific situations in which this might change? (Could you mention an example?)
3Does the company have a formal definition on incremental and radical innovation? (If not: what is your definition?)
4What is your perception on the weight/relevance the company places on incremental and radical innovation?
5Are there any radical projects in place? Give an example. If so, tell me this project's pathway: Where did it come from, how long it took to be implemented, the difficulties it faced. (In case it has not been concluded, what was the reason?)
6If not, why does the company pursue only incremental innovation?
7Are the teams for incremental and radical innovation projects the same, or they work as different groups?
8How does the innovation projects evaluation happen? Which parameters are used?
9How is the innovation projects' budget managed?
10Who are the people participating on those projects? How are they evaluated?
11In your opinion, has the bank been committed to encouraging people to seek to radically innovate? Would you be able to mention initiatives that illustrate your view?
12What do you consider the main hurdle or difficulty for the company to innovate in a radical way?
13What process does the company use to identify new technologies, behaviors, business models?
14How do articulations with external players (universities and research institutes) to create value work?

Source(s): Adapted from Salerno & Gomes (2018) 

or Create an Account

Close Modal
Close Modal