Table 1

Reference studies used for construction of scales

Sr. NoDigital marketing characteristicsReference studies
1InformativeDeloitte (2020), Tewari (2020), Chaffey (2019), Key (2017), Kaushik (2016), Bhattacharya (2015), Mogensen (2015), Kaufman and Horton (2014), Adikesavan (2014) 
2QuickPolanco-Diges and Debasa (2020), Alghizzawi (2019), Kannan (2017), Dahiya and Gayatri (2018), Capgemini (2015), C+R Research (2014) 
3InteractiveSaura (2020), Tewari (2020), Dahiya and Gayatri (2017), Chaffey and Smith (2017), Durmaz and Efendioglu (2016), Edelman and Heller (2015), Ioanăs and Stoica (2014) 
4RelevantMahalingam and Ashokkumar (2020), Chaffey (2019), Kannan (2017), Capgemini (2015), Syme (2015), Kirkpatrick (2012), Jones et al. (2011) 
5EasyEze et al. (2020), Alghizzawi (2019), Chaffey and Smith (2017), Durmaz and Efendioglu (2016), Charan and Dahiya (2015), Nguyen (2014) 
6Expert AdviceParab (2020), Dahiya and Gayatri (2018); Chaffey and Smith (2017); Charan and Dahiya (2015); Kusuma (2015); Bagchi (2013) 
7Easy ComparisonDigital Marketing Institute (2020), Alghizzawi (2019), Dahiya and Gayatri (2018), Capgemini (2015), Nguyen (2014) 
8Customer ReviewsDeloitte (2020), Dahiya and Gayatri (2018), Chaffey and Smith (2017), Charan and Dahiya (2015), Hausman (2014), Bagchi (2013) 
9CompatibilityEze et al. (2020), Parab (2020), Chaffey (2019), Dahiya and Gayatri (2018), Chaffey and Smith (2017), Wigmore (2013) 

Source(s): Literature review

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