Kruskal–Wallis H and Mann–Whitney U tests for citation contamination by marketing subfields
| Subfield | Number of journals per subfield | Mean rank | Test |
|---|---|---|---|
| Kruskal–Wallis H test | |||
| Mainstream | 10 | 36.200 | χ2(11) = 21.378 (p = 0.030) |
| Consumer behaviour | 10 | 30.800 | |
| Quantitative marketing research | 7 | 13.000 | |
| Nonprofit and social marketing | 7 | 24.710 | |
| Advertising and communication | 6 | 38.830 | |
| Services marketing | 5 | 57.300 | |
| Retailing | 4 | 29.000 | |
| Industrial/business-to-business marketing | 4 | 42.880 | |
| Internet and interactive marketing | 4 | 37.380 | |
| International marketing | 3 | 35.500 | |
| Branding and reputation | 3 | 53.000 | |
| Miscellaneous | 5 | 38.000 | |
| Mann–Whitney U tests (only some statistically significant differences are displayed) | |||
| Consumer behavior – Services marketing | 10–5 | 6.300–11.400 | U = 8.000, p = 0.036 |
| Advertising and communication – Services marketing | 6–5 | 3.830–8.600 | U = 2.000, p = 0.017 |
| Mainstream – Quantitative marketing research | 10–7 | 11.050–6.070 | U = 14.500, p = 0.042 |
| Quantitative marketing research – Internet and interactive marketing | 7–4 | 4.360–8.880 | U = 2.500, p = 0.028 |
| Subfield | Number of journals per subfield | Mean rank | Test |
|---|---|---|---|
| Mainstream | 10 | 36.200 | |
| Consumer behaviour | 10 | 30.800 | |
| Quantitative marketing research | 7 | 13.000 | |
| Nonprofit and social marketing | 7 | 24.710 | |
| Advertising and communication | 6 | 38.830 | |
| Services marketing | 5 | 57.300 | |
| Retailing | 4 | 29.000 | |
| Industrial/business-to-business marketing | 4 | 42.880 | |
| Internet and interactive marketing | 4 | 37.380 | |
| International marketing | 3 | 35.500 | |
| Branding and reputation | 3 | 53.000 | |
| Miscellaneous | 5 | 38.000 | |
| Consumer behavior – Services marketing | 10–5 | 6.300–11.400 | |
| Advertising and communication – Services marketing | 6–5 | 3.830–8.600 | |
| Mainstream – Quantitative marketing research | 10–7 | 11.050–6.070 | |
| Quantitative marketing research – Internet and interactive marketing | 7–4 | 4.360–8.880 | |