Table 4

Factors that influence marathon Netflix usage

Influential factors*No. of responsesPercentage (%)
Wide range of shows on Netflix7268.6
Relief from boredom5249.5
Relief from stress3735.2
Show recommendations from Netflix3432.4
Friend/peer influence2422.9
Escaping reality2120.0
**Others0404.0

Note(s): *Multiple responses were present

**Other categories include the responses: “ability to browse and watch instantly,” “have all episodes organized for you” and “easily accessible and less hassle”

Source(s): Online survey

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