Distribution of negative and positive effects across outcome variables
| How fans react to increasing commercialization | |||
|---|---|---|---|
| Outcome variable | Mainly negative reactions | Both positive and negative | Mainly positive |
| Identity | 6 | 4 | 2 |
| Attitudes | 3 | 3 | 2 |
| Emotions | 1 | 4 | 0 |
| Behaviours | 14 | 2 | 1 |
| How fans react to increasing commercialization | |||
|---|---|---|---|
| Outcome variable | Mainly negative reactions | Both positive and negative | Mainly positive |
| Identity | 6 | 4 | 2 |
| Attitudes | 3 | 3 | 2 |
| Emotions | 1 | 4 | 0 |
| Behaviours | 14 | 2 | 1 |
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