Table 3. Items and constructs... | Emerald Publishing

Table 3.

Items and constructs reliability

Latent construct	Measurement item	Loading	CR	Cronbach’s alpha	AVE
Customer orientation	CUS1	0.9113	0.9272	0.8822	0.8093
	CUS2	0.9027
	CUS3	0.8847
Competitor orientation	COM1	0.7638	0.8945	0.8582	0.6803
	COM2	0.7819
	COM3	0.8764
	COM4	0.8706
Inter-function coordination	INT1	0.7818	0.8513	0.7765	0.5893
	INT2	0.7148
	INT3	0.7467
	INT4	0.8230
Financial performance	FIN1	0.9010	0.8783	0.7905	0.7090
	FIN2	0.9074
	FIN3	0.7013
Social performance	SOC1	0.8847	0.8928	0.8841	0.8112
	SOC2	0.9075
	SOC3	0.9096
Notes: CR = Composite reliability; AVE = Average variance extracted

Latent construct	Measurement item	Loading	CR	Cronbach’s alpha	AVE
Customer orientation	CUS1	0.9113	0.9272	0.8822	0.8093
	CUS2	0.9027
	CUS3	0.8847
Competitor orientation	COM1	0.7638	0.8945	0.8582	0.6803
	COM2	0.7819
	COM3	0.8764
	COM4	0.8706
Inter-function coordination	INT1	0.7818	0.8513	0.7765	0.5893
	INT2	0.7148
	INT3	0.7467
	INT4	0.8230
Financial performance	FIN1	0.9010	0.8783	0.7905	0.7090
	FIN2	0.9074
	FIN3	0.7013
Social performance	SOC1	0.8847	0.8928	0.8841	0.8112
	SOC2	0.9075
	SOC3	0.9096
Notes: CR = Composite reliability; AVE = Average variance extracted