Table IV.

Multiple regressions of the encouraging and discouraging factors of online impulse buying

EncouragingDiscouraging
Model:
ANOVAF(8. 131) = 23.735; p = 0.000F(7. 126) = 4.973; p = 0.000
Adjusted R20.5810.175
Predictors:βtpβtp
MOT10.2002.7480.007DMOT10.0540.6230.534
MOT20.1291.6880.094DMOT2−0.050−0.5880.557
MOT30.1181.4470.150DMOT30.0840.9780.330
MOT40.2813.1470.002DMOT40.1822.0910.039
MOT5−0.181−1.7980.075DMOT5−0.197−2.3300.021
MOT60.1871.8960.060DMOT60.2683.2880.001
MOT70.0560.7870.433DMOT70.2452.8860.005
MOT80.2793.3120.001    

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