Use of social networks and influence on impulse buying of clothing and accessories
| Social network | Users (N = 172) Freq. (%) | % impulse usagea | Purchase intention Mean (SD)b |
|---|---|---|---|
| 165 (95.9) | 53.3 | 4.06 (2.21) | |
| 59 (34.3) | 6.7 | 1.99 (1.55) | |
| 90 (52.3) | 73.0 | 4.33 (2.38) | |
| 28 (16.3) | 57.7 | 4.04 (2.44) |
| Social network | Users (N = 172) Freq. (%) | % impulse usage | Purchase intention |
|---|---|---|---|
| 165 (95.9) | 53.3 | 4.06 (2.21) | |
| 59 (34.3) | 6.7 | 1.99 (1.55) | |
| 90 (52.3) | 73.0 | 4.33 (2.38) | |
| 28 (16.3) | 57.7 | 4.04 (2.44) |
Noets:
Significant differences (p = 0.015) (non-parametric Cochran Q test for related samples;
Significant differences (p < 0.05) between Twitter and the other social networks (related samples T tests)
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.