Table II.

Definitive items of the measurement scales

DimensionsCodeItems
Cognitive image
Natural and artificial resourcesNAR1Climate
NAR2Natural resources (countryside, national parks, flora and fauna, …)
NAR3Tourism infrastructure (hotels, restaurants, shopping centres, golf courses, …)
NAR4General infrastructure (highways, airports, public transport links, sanitation, internet, …)
Tourist activitiesTOURAC1Leisure activities (theme parks and water parks, guided tours, golf courses, wellness centres and spas, …)
TOURAC2Nightlife (bars, night clubs, pubs, casinos, …)
TOURAC3Adventure activities (skydiving, scuba diving, rafting, …)
TOURAC4Sporting activities (sailing, windsurfing, cycling, CrossFit, …)
EnvironmentENV1Environment (cleanliness, clean air, …)
ENV2Security
Affective image
 AFFEC1Pleasant location
AFFEC2Entertaining, exciting and fun
Cultural sensitivity
Enjoyment and confidence in cross-cultural interactionENJCON1I love interacting with people from different cultures
ENJCON2I feel self-confident when I interact with people from other cultures
ENJCON3I always know what to say when I interact with people from other cultures
ENJCON4I am very sociable with people from other cultures
ENJCON5I feel safe and secure when I interact with people from other cultures
Predisposition towards cross-cultural interactionPREDIS1I tend to get discouraged from interacting with people from other cultures
PREDIS2I dislike being with people from other cultures
PREDIS3I tend to get discouraged from interacting with people from other cultures
Respect for different culturesRESP1I respect the values of people from other cultures
RESP2I respect the modes of behaviour and customs of people from other cultures
Focus on cross-cultural interactionFOCC1I am open minded towards people from other cultures
FOCC2I am very observant when interacting with people from other cultures
FOCC3I enjoy the cultural differences when I interact with people from other cultures

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