Table II.

Scale

 sPassion - Developed from Baldus et al. (2015):
sPASS1I am motivated to participate on this social commerce website because I am passionate about it
sPASS2I participate on this social commerce website because I care about it
sPASS3My passion for this social commerce website’s products makes me want to participate in its community
sPASS4I like participating on this social commerce website because I can use my experience to help other people
sPASS5I really like helping other users with their questions
sPASS6I feel good when I can help answer other users’ questions
 State of flow:
 Concentration – Based on Jackson and Marsh (1996) 
CON1My attention was focussed entirely on what I was doing
CON2I was totally absorbed in what I was doing
CON3I had total concentration
 Enjoyment – Based on Koufaris (2002) 
ENJ1I found my visit interesting
ENJ2I found my visit enjoyable
ENJ3I found my visit fun
 Temporal distorsion – Based on Agarwal and Karahanna (2000); Novak et al. (2000) 
TD1Time seemed to go by very quickly when I used this social commerce website
TD2When I used this social commerce website, I tended to lose track of time
TD3I often spend more time on this social commerce website than I had intended
TD4I feel I am in a world created by the social commerce website I visit
TD5Using this social commerce website often makes me forget where I am
TD6The world generated by the social commerce website I visit is more real for me than the “real world”
 Flow consciousness – Based on Sicilia et al. (2005) 
 The word “flow” is used to describe a state of mind sometimes experienced by people who are deeply involved in some activity. When one is in flow, time may seem to stand still, and nothing else seems to matter. Activities that lead to flow completely captivate a person for some period of time. Thinking about the experience you had on this social commerce website that you have named at the beginning of the questionnaire, respond to the following:
FLOWC1On this social commerce website I have experienced flow
FLOWC2It was a very intense sensation
 Trust – adapted from the scale of Kim and Park (2013) 
T1This social commerce website is trustworthy
T2This social commerce website wants to be known as a company that keeps its promises and commitments
T3This social commerce website will keep its promises
T4I believe in the information that this Web provides
 eLoyalty – based on Zeithaml et al. (1996) and Cyr et al. (2007) 
eLOY1I would consider this social commerce website my first choice to buy
eLOY2I would recommend this social commerce website to someone who seeks your advice
eLOY3I would use this social commerce website again

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