The types of co-created experiences
| Individual or Communal Consumption Activity | ||||
|---|---|---|---|---|
| Individual Consumption Activity (Consumers use a product or benefit from a service while alone) 572 tweets (35.55%) | Communal Consumption Activity (Consumers use a product or benefit from a service with other consumers) 1037 tweets (64.45%) | |||
| Other actor/s influencing co-created experience | Brand (by interacting with member of brand community) 731 tweets (45.43%) | a) Brand’s Products Individual Usage Experiences 234 tweets (14.54%) | c) Brand’s Products Communal Usage Experiences 497 tweets (30.89%) | Strictly brand related consumption activities |
| Other Members (by interacting with the individual consumers) 878 tweets (54.57%) | b) Auto-Celebrative Experiences 338 tweets (21.01%) | d) Collective Celebration Experiences 540 tweets (33.56%) | Social consumption activities | |
| Hedonism/ Individualism | Socialization | |||
| Individual Consumption Activity | Communal Consumption Activity | |||
| Brand | ||||
| Other Members | ||||
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