Table I.

Items included on the questionnaire

DimensionDefinition
In-store technology
ST1I would use in-store technology to avoid lines
ST2I would use in-store technology if I did not want to carry heavy bags
ST3I would use in-store technology if the item/size were not available in the store
ST4I would use in-store technology if I got discounts
ST5I would use in-store technology if the online store had a larger assortment
Fitting-room technology
FT1I would use fitting-room technology to ask for advice without leaving the fitting room
FT2I would use fitting-room technology to look for an item to complement my outfit
FT3I would use fitting-room technology to look for an item in another size or color
FT4I would use fitting-room technology to share my look on social media
Own technology 
OT1I would like the store to offer free in-store Wi-Fi
OT2I would use my smartphone in-store to compare prices
OT3I would use my smartphone in-store to look for opinions about a product
OT4I would use my smartphone in-store to redeem discount coupons
OT5I would use my smartphone in-store to pay
OT6I would like Zara to send me information (e.g. about promotions/products) when I check in at the store
Purchase intention
PI1I would make a purchase in this kind of store
PI2I would recommend making a purchase in this kind of store to a friend
PI3I would like to repeat my experience in this kind of store

Notes:

ST (in-store technology); FT (fitting-room technology); OT (own technology); PI (purchase intention)

[ViewLarge]
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options