Characteristics of the sample
| Yes | No | |
|---|---|---|
| People with mobile data plans for their smartphone (%) | 93.8 | 6.2 |
| In-store use of smartphone (%) | 83.4 | 16.6 |
| Purchase frequency | ||
| Physical store (%) | Internet (%) | |
| Once a week | 7.6 | 6.2 |
| Every two weeks | 19.9 | 9.9 |
| Every month | 29.1 | 21.0 |
| Every season | 38.1 | 38.4 |
| Once a year | 5.1 | 15.8 |
| Never | 0.2 | 8.7 |
| Yes | No | |
|---|---|---|
| People with mobile data plans for their smartphone (%) | 93.8 | 6.2 |
| In-store use of smartphone (%) | 83.4 | 16.6 |
| Physical store (%) | Internet (%) | |
| Once a week | 7.6 | 6.2 |
| Every two weeks | 19.9 | 9.9 |
| Every month | 29.1 | 21.0 |
| Every season | 38.1 | 38.4 |
| Once a year | 5.1 | 15.8 |
| Never | 0.2 | 8.7 |
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