Effect of endogenous variables, t-values and support for the hypotheses
| Relationship | R2 (%) | Q2 | Direct effects | Correlations | Explained variance (%) | p-Value | Support for hypotheses |
|---|---|---|---|---|---|---|---|
| Men | |||||||
| 69.5 | 0.579 | ||||||
| H1: In-store tech. → (+) Purchase intention | 0.402 | 0.784 | 31.5 | 0.000 | Supported | ||
| H2: Fitting-room tech. → (+) Purchase intention | 0.152 | 0.682 | 10.4 | 0.005 | Supported | ||
| H3: Own tech.→ (+) Purchase intention | 0.362 | 0.764 | 27.6 | 0.000 | Supported | ||
| Women | |||||||
| 62.9 | 0.548 | ||||||
| H1: In-store tech. → (+) Purchase intention | 0.300 | 0.688 | 20.6 | 0.000 | Supported | ||
| H2: Fitting-room tech. → (+) Purchase intention | 0.368 | 0.699 | 25.7 | 0.000 | Supported | ||
| H3: Own tech.→ (+) Purchase intention | 0.244 | 0.682 | 16.6 | 0.001 | Supported | ||
| Relationship | Q2 | Direct effects | Correlations | Explained variance (%) | Support for hypotheses | ||
|---|---|---|---|---|---|---|---|
| 69.5 | 0.579 | ||||||
| H1: In-store tech. → (+) Purchase intention | 0.402 | 0.784 | 31.5 | 0.000 | Supported | ||
| H2: Fitting-room tech. → (+) Purchase intention | 0.152 | 0.682 | 10.4 | 0.005 | Supported | ||
| H3: Own tech.→ (+) Purchase intention | 0.362 | 0.764 | 27.6 | 0.000 | Supported | ||
| 62.9 | 0.548 | ||||||
| H1: In-store tech. → (+) Purchase intention | 0.300 | 0.688 | 20.6 | 0.000 | Supported | ||
| H2: Fitting-room tech. → (+) Purchase intention | 0.368 | 0.699 | 25.7 | 0.000 | Supported | ||
| H3: Own tech.→ (+) Purchase intention | 0.244 | 0.682 | 16.6 | 0.001 | Supported | ||
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