Comparing “raw” vs “cooked”
| Raw cases | Cooked or classic cases | |
|---|---|---|
| Transmittal medium | Online, multimedia | Paper based but may be online |
| Format | Video, infographics and text | Primarily text based, some photos and graphics |
| Information sources | Reports, articles, interviews, videos, photographs, original documents, links to other websites | Reports, articles, interviews, videos, photographs, original documents, links to other websites |
| Role of case writer | Information is unfiltered by case writer. Case is open to additional research by students | Information is filtered by case writer. Case is meant to be self-contained – all information necessary for analysis is included in the case |
| Case focus | Multidimensional in terms of stakeholders and dilemmas | Typically one primary focus in terms of a single decision maker and dilemma |
| Narrative sequence | Non-linear – students prioritize the information they read | Linear – cases are intended to be read from the opening hook to the closing scenario |
| Pedagogical strategy | Team analysis Can be assigned as an integrative component across multiple courses | Analysis by individual students or teams Typically focused on a single course |
| Target audience | Graduate or executive level | Undergraduate, graduate or executive level |
| Student preparation time | More information may mean longer preparation times for students | Tighter focus permits less preparation time for students |
| Instructor preparation time | Extensive due to the multidimensionality of the case | Less extensive |
| Teaching ease | More difficult as not all students will have read/viewed the same materials | Less difficult as all students will have accessed the same information |
| Resources for creation | Extensive in terms of people, money and time Most raw cases are global and required site visits to film video segments Sample case involved 8 different people with titles such as video producer/director, multimedia specialist, and website design | Significantly less extensive in terms of people, money and time Primary/field researched cases require site visits Cases can be written by single individuals |
| Raw cases | Cooked or classic cases | |
|---|---|---|
| Transmittal medium | Online, multimedia | Paper based but may be online |
| Format | Video, infographics and text | Primarily text based, some photos and graphics |
| Information sources | Reports, articles, interviews, videos, photographs, original documents, links to other websites | Reports, articles, interviews, videos, photographs, original documents, links to other websites |
| Role of case writer | Information is unfiltered by case writer. Case is open to additional research by students | Information is filtered by case writer. Case is meant to be self-contained – all information necessary for analysis is included in the case |
| Case focus | Multidimensional in terms of stakeholders and dilemmas | Typically one primary focus in terms of a single decision maker and dilemma |
| Narrative sequence | Non-linear – students prioritize the information they read | Linear – cases are intended to be read from the opening hook to the closing scenario |
| Pedagogical strategy | Team analysis | Analysis by individual students or teams |
| Target audience | Graduate or executive level | Undergraduate, graduate or executive level |
| Student preparation time | More information may mean longer preparation times for students | Tighter focus permits less preparation time for students |
| Instructor preparation time | Extensive due to the multidimensionality of the case | Less extensive |
| Teaching ease | More difficult as not all students will have read/viewed the same materials | Less difficult as all students will have accessed the same information |
| Resources for creation | Extensive in terms of people, money and time | Significantly less extensive in terms of people, money and time |
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