Demographic profile of the respondents
| Details of respondents (N = 549) | n | (%) |
|---|---|---|
| Gender | ||
| Female | 294 | 53.6 |
| Male | 255 | 46.4 |
| 18–24 | 275 | 50.1 |
| Age | ||
| 25–34 | 150 | 27.3 |
| 35–44 | 124 | 22.6 |
| Education level | ||
| High school graduate or equivalent | 103 | 18.8 |
| Bachelor degree | 399 | 72.7 |
| Master’s degree | 47 | 8.6 |
| Occupation | ||
| Studying | 37 | 6.7 |
| Employed | 388 | 70.7 |
| Sustainability app utilization | ||
| Self-employed/Freelance | 124 | 22.6 |
| Yes | 261 | 48 |
| No | 288 | 52 |
| Frequency of usage (app) | ||
| A couple of times a month | 13 | 5 |
| A few times per week | 82 | 31 |
| At least once a day | 135 | 52 |
| A few times everyday | 31 | 12 |
| Top 5 sustainability app | ||
| JouleBug | 46 | 8.4 |
| Good on You | 44 | 8.0 |
| Buycott | 35 | |
| Olio | 31 | |
| GoodGuide | 16 | 2.9 |
| Details of respondents (N = 549) | n | (%) |
|---|---|---|
| Female | 294 | 53.6 |
| Male | 255 | 46.4 |
| 18–24 | 275 | 50.1 |
| 25–34 | 150 | 27.3 |
| 35–44 | 124 | 22.6 |
| High school graduate or equivalent | 103 | 18.8 |
| Bachelor degree | 399 | 72.7 |
| Master’s degree | 47 | 8.6 |
| Studying | 37 | 6.7 |
| Employed | 388 | 70.7 |
| Self-employed/Freelance | 124 | 22.6 |
| Yes | 261 | 48 |
| No | 288 | 52 |
| A couple of times a month | 13 | 5 |
| A few times per week | 82 | 31 |
| At least once a day | 135 | 52 |
| A few times everyday | 31 | 12 |
| JouleBug | 46 | 8.4 |
| Good on You | 44 | 8.0 |
| Buycott | 35 | |
| Olio | 31 | |
| GoodGuide | 16 | 2.9 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.