Interview protocol
| 1 | Can you describe one new product designed by your company which received a design award? |
| 2 | Can you please identify and describe each specific phase of the DDI process related to the development of new products? (consider that the macro-phases are listening to the design discourse, interpreting and addressing to the design discourse) |
| 3 | How are designers involved in the DDI process? (e.g. in which of all phases of that process) |
| 4 | How do they work with the company's personnel? (e.g. informal, “warm” relationship) |
| 5 | Who are the other actors or collaborators involved in the DDI process connected to new product development? (e.g. artists, suppliers, showrooms, universities, events) |
| 6 | How are other external actors involved in DDI process related to the development of new products? |
| 7 | How does customer satisfaction/excitement relate to the DDI process? |
| 8 | How does leadership relate to the DDI process? |
| 9 | How does teamwork capacity relate to DDI process? |
| 1 | Can you describe one new product designed by your company which received a design award? |
| 2 | Can you please identify and describe each specific phase of the DDI process related to the development of new products? (consider that the macro-phases are listening to the design discourse, interpreting and addressing to the design discourse) |
| 3 | How are designers involved in the DDI process? (e.g. in which of all phases of that process) |
| 4 | How do they work with the company's personnel? (e.g. informal, “warm” relationship) |
| 5 | Who are the other actors or collaborators involved in the DDI process connected to new product development? (e.g. artists, suppliers, showrooms, universities, events) |
| 6 | How are other external actors involved in DDI process related to the development of new products? |
| 7 | How does customer satisfaction/excitement relate to the DDI process? |
| 8 | How does leadership relate to the DDI process? |
| 9 | How does teamwork capacity relate to DDI process? |