Reliability and validity statistics
| Latent variable . | Cronbach’s alpha . | rho_A . | Composite reliability . | Average variance extracted (AVE) . |
|---|---|---|---|---|
| Information quality | 0.937 | 0.940 | 0.955 | 0.842 |
| System quality | 0.870 | 0.920 | 0.903 | 0.652 |
| Experience with the Chatbot | 0.830 | 0.832 | 0.898 | 0.747 |
| Customer satisfaction | 0.933 | 0.935 | 0.953 | 0.834 |
| Brand-relationship quality | 0.715 | 0.768 | 0.837 | 0.634 |
| Latent variable . | Cronbach’s alpha . | rho_A . | Composite reliability . | Average variance extracted (AVE) . |
|---|---|---|---|---|
| Information quality | 0.937 | 0.940 | 0.955 | 0.842 |
| System quality | 0.870 | 0.920 | 0.903 | 0.652 |
| Experience with the Chatbot | 0.830 | 0.832 | 0.898 | 0.747 |
| Customer satisfaction | 0.933 | 0.935 | 0.953 | 0.834 |
| Brand-relationship quality | 0.715 | 0.768 | 0.837 | 0.634 |