Table 3 Reliability and validity... | Emerald Publishing

Table 3

Reliability and validity statistics

Latent variable	Cronbach’s alpha	rho_A	Composite reliability	Average variance extracted (AVE)
Information quality	0.937	0.940	0.955	0.842
System quality	0.870	0.920	0.903	0.652
Experience with the Chatbot	0.830	0.832	0.898	0.747
Customer satisfaction	0.933	0.935	0.953	0.834
Brand-relationship quality	0.715	0.768	0.837	0.634

Latent variable	Cronbach’s alpha	rho_A	Composite reliability	Average variance extracted (AVE)
Information quality	0.937	0.940	0.955	0.842
System quality	0.870	0.920	0.903	0.652
Experience with the Chatbot	0.830	0.832	0.898	0.747
Customer satisfaction	0.933	0.935	0.953	0.834
Brand-relationship quality	0.715	0.768	0.837	0.634