Table 5

Model estimates

HP numberEffectPath coefficientst values95% confidence intervals
1Information Quality → Customer Satisfaction0.72112.241*[0.599, 0.831]
2System Quality → Customer Satisfaction0.0460.655[−0.105, 0.168]
3Experience with Chatbot → Customer Satisfaction0.2394.882*[0.157, 0.352]
4Customer Satisfaction → Brand-Relationship Quality0.74818.176*[0.639, 0.811]

Note(s): *p < 0.01

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