Model estimates
| HP number . | Effect . | Path coefficients . | t values . | 95% confidence intervals . |
|---|---|---|---|---|
| 1 | Information Quality → Customer Satisfaction | 0.721 | 12.241* | [0.599, 0.831] |
| 2 | System Quality → Customer Satisfaction | 0.046 | 0.655 | [−0.105, 0.168] |
| 3 | Experience with Chatbot → Customer Satisfaction | 0.239 | 4.882* | [0.157, 0.352] |
| 4 | Customer Satisfaction → Brand-Relationship Quality | 0.748 | 18.176* | [0.639, 0.811] |
| HP number . | Effect . | Path coefficients . | t values . | 95% confidence intervals . |
|---|---|---|---|---|
| 1 | Information Quality → Customer Satisfaction | 0.721 | 12.241* | [0.599, 0.831] |
| 2 | System Quality → Customer Satisfaction | 0.046 | 0.655 | [−0.105, 0.168] |
| 3 | Experience with Chatbot → Customer Satisfaction | 0.239 | 4.882* | [0.157, 0.352] |
| 4 | Customer Satisfaction → Brand-Relationship Quality | 0.748 | 18.176* | [0.639, 0.811] |
Note(s): *p < 0.01