Table 2. Demographic profile of the...

Table 2.

Demographic profile of the respondents

Measure	Items	Frequency	(%)
Age	Less than 25 years	8	5.5
	25–29 years	17	11.6
	30–39 years	71	48.6
	40–55 years	42	28.8
	56–75 years	8	5.5
Gender	Male	36	24.8
	Female	109	75.2
Marital status	Single	20	13.7
	Married	125	85.6
	Separated	1	0.7
Education	Graduate	66	45.2
	Postgraduate	78	53.4
	PhD	2	1.4
Monthly family income	Less than 25,000	8	5.5
	25,000–50,000	12	8.2
	50,000–100,000	33	22.6
	100,000–200,000	18	12.3
	More than 200,000	75	51.4
Occupation	Student	5	3.4
	Self-employed	56	38.4
	Corporate job	15	10.3
	Freelancer	14	9.6
	Professional	28	19.2
	Homemaker	28	19.2
I have bought an apparel recently	Don’t know	1	0.7
	Yes	79	54.1
	No	66	45.2
I intend to buy soon	Don’t know	51	34.9
	Yes	46	31.5
	No	49	33.6
I have bought and follow the brand on social media	Don’t Know	7	4.8
	Yes	61	41.8
	No	78	53.4

Measure	Items	Frequency	(%)
Age	Less than 25 years	8	5.5
	25–29 years	17	11.6
	30–39 years	71	48.6
	40–55 years	42	28.8
	56–75 years	8	5.5
Gender	Male	36	24.8
	Female	109	75.2
Marital status	Single	20	13.7
	Married	125	85.6
	Separated	1	0.7
Education	Graduate	66	45.2
	Postgraduate	78	53.4
	PhD	2	1.4
Monthly family income	Less than 25,000	8	5.5
	25,000–50,000	12	8.2
	50,000–100,000	33	22.6
	100,000–200,000	18	12.3
	More than 200,000	75	51.4
Occupation	Student	5	3.4
	Self-employed	56	38.4
	Corporate job	15	10.3
	Freelancer	14	9.6
	Professional	28	19.2
	Homemaker	28	19.2
I have bought an apparel recently	Don’t know	1	0.7
	Yes	79	54.1
	No	66	45.2
I intend to buy soon	Don’t know	51	34.9
	Yes	46	31.5
	No	49	33.6
I have bought and follow the brand on social media	Don’t Know	7	4.8
	Yes	61	41.8
	No	78	53.4

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