Descriptive statistics of factors influencing impulsive buying and compulsive buying
| Social media influence | Mean | Std. deviation |
|---|---|---|
| Social networks inspire my purchases of clothing and accessories | 2.79 | 1.103 |
| Sometimes, when I see an apparel/accessory on social media, I often search for it online to buy it | 2.55 | 1.038 |
| Sometimes, I feel attracted to the apparels and accessory shared by my contacts on social networks | 2.78 | 1.014 |
| Attractive marketing and promotional offers motivates me to purchase more than my scheduled purchase | 2.71 | 1.144 |
| Social media preferences | ||
| I buy through the social media page of the retailer | 2.79 | 1.039 |
| I use social media to communicate with retailers | 2.92 | 1.105 |
| My relationship with brands is enhanced because of social media | 2.34 | 1.079 |
| I am proud to tell/show/tag the brand I buy | 3.22 | 1.171 |
| I often read online about the brand/products | 2.27 | 1.091 |
| I follow the purchase recommendations of influencers I follow on social media sites | 3.04 | 1.101 |
| I buy a brand based on the advice given by an influencer I follow | 3.12 | 1.01 |
| I buy a brand based on what my friends from my contact list have mentioned | 2.66 | 1.006 |
| Purchases of my friends mentioned on social media site makes me go in for unplanned spontaneous purchase | 3.46 | 1.157 |
| Hedonic motivation | ||
| Shopping is a fun and enjoyable activity to me | 2.27 | 0.978 |
| I obtain pleasure in buying something attractive | 2.23 | 0.962 |
| To me shopping is way to relive stress | 2.95 | 1.258 |
| I shop to keep up with trends | 3.1 | 1.188 |
| Shopping makes me feel like I am in my own universe | 3.24 | 1.039 |
| Finding unique things makes me excited | 2.27 | 0.942 |
| I enjoy compliments and words of praise when I show/tag something I shopped | 3.03 | 1.111 |
| Much of my life centres around shopping | 3.9 | 0.942 |
| I have lot of things that I still have not used | 3.36 | 1.069 |
| Shopping in COVID-19 | ||
| Shopping makes me happy in the dull and grim times of COVID-19 | 3.02 | 1.148 |
| After spending many hours working/reading online, I feel relaxed to shop online | 3.32 | 1.137 |
| These unprecedented times influence me to spend more and save less | 3.81 | 1.059 |
| I buy products even though I may not need them immediately | 3.45 | 1.102 |
| A small purchase regularly also makes me happy | 2.97 | 1.101 |
| I have been buying apparels/accessories during the COVID times | 3.05 | 1.188 |
| Social media influence | Mean | Std. deviation |
|---|---|---|
| Social networks inspire my purchases of clothing and accessories | 2.79 | 1.103 |
| Sometimes, when I see an apparel/accessory on social media, I often search for it online to buy it | 2.55 | 1.038 |
| Sometimes, I feel attracted to the apparels and accessory shared by my contacts on social networks | 2.78 | 1.014 |
| Attractive marketing and promotional offers motivates me to purchase more than my scheduled purchase | 2.71 | 1.144 |
| Social media preferences | ||
| I buy through the social media page of the retailer | 2.79 | 1.039 |
| I use social media to communicate with retailers | 2.92 | 1.105 |
| My relationship with brands is enhanced because of social media | 2.34 | 1.079 |
| I am proud to tell/show/tag the brand I buy | 3.22 | 1.171 |
| I often read online about the brand/products | 2.27 | 1.091 |
| I follow the purchase recommendations of influencers I follow on social media sites | 3.04 | 1.101 |
| I buy a brand based on the advice given by an influencer I follow | 3.12 | 1.01 |
| I buy a brand based on what my friends from my contact list have mentioned | 2.66 | 1.006 |
| Purchases of my friends mentioned on social media site makes me go in for unplanned spontaneous purchase | 3.46 | 1.157 |
| Hedonic motivation | ||
| Shopping is a fun and enjoyable activity to me | 2.27 | 0.978 |
| I obtain pleasure in buying something attractive | 2.23 | 0.962 |
| To me shopping is way to relive stress | 2.95 | 1.258 |
| I shop to keep up with trends | 3.1 | 1.188 |
| Shopping makes me feel like I am in my own universe | 3.24 | 1.039 |
| Finding unique things makes me excited | 2.27 | 0.942 |
| I enjoy compliments and words of praise when I show/tag something I shopped | 3.03 | 1.111 |
| Much of my life centres around shopping | 3.9 | 0.942 |
| I have lot of things that I still have not used | 3.36 | 1.069 |
| Shopping in COVID-19 | ||
| Shopping makes me happy in the dull and grim times of COVID-19 | 3.02 | 1.148 |
| After spending many hours working/reading online, I feel relaxed to shop online | 3.32 | 1.137 |
| These unprecedented times influence me to spend more and save less | 3.81 | 1.059 |
| I buy products even though I may not need them immediately | 3.45 | 1.102 |
| A small purchase regularly also makes me happy | 2.97 | 1.101 |
| I have been buying apparels/accessories during the COVID times | 3.05 | 1.188 |
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