Nomenclature for latent variables
| Social media influence | |
|---|---|
| INFL1 | Social networks inspire my purchases of clothing and accessories |
| INFL4 | Sometimes I feel attracted to the apparels and accessories shared by my contact list |
| INFL5 | Attractive marketing and promotional offers motivates me to purchase more |
| SMP4 | I am proud to tell/show/tag the brand I buy |
| SMP7 | I buy a brand based on the advice given by an influencer I follow |
| SMP8 | I buy a brand based on what my friends from my contact list have mentioned |
| SMP9 | Purchases of my friends mentioned on social media site makes me go in for an unplanned purchase |
| Social commerce | |
| INFL2 | Sometimes when I see an apparel/accessory on social media I often search for it online |
| SMP1 | I buy through the social media page of the retailer |
| SMP2 | I use social media to communicate with retailers |
| SMP3 | My relationship with brands is enhanced because of social media |
| EWOM of social commerce | |
| SMP5 | I often read online about the brand products |
| SMP6 | I follow the purchase recommendations of influencers I follow on social media |
| Hedonism (happiness) | |
| HEDO3 | To me shopping is way to relive stress |
| HEDO4 | I shop to keep up with trends |
| HEDO5 | Shopping makes me feel like I am in my own universe |
| HEDO7 | I enjoy compliments and words of praise when I show/tag/ something I shopped |
| HEDO8 | Much of my life centers around shopping |
| Hedonism (fun) | |
| HEDO1 | Shopping is a fun and enjoyable activity to me |
| HEDO2 | I obtain pleasure in buying something attractive |
| HEDO6 | Finding unique things makes me excited |
| Shopping during COVID | |
| SHCV1 | Shopping makes me happy in the dull and grim times of COVID-19 |
| SHCV2 | After spending many hours working/reading/online I feel relaxed to shop online |
| SHCV3 | These unprecedented times influence me to spend more and save less |
| SHCV4 | I buy products even though I may not need them immediately |
| SHCV5 | A small purchase regularly also makes me happy |
| SHCV6 | I have been buying apparels/accessories during the COVID times |
| HEDO9 | I have lot of things that I still haven’t used |
| Social media influence | |
|---|---|
| INFL1 | Social networks inspire my purchases of clothing and accessories |
| INFL4 | Sometimes I feel attracted to the apparels and accessories shared by my contact list |
| INFL5 | Attractive marketing and promotional offers motivates me to purchase more |
| SMP4 | I am proud to tell/show/tag the brand I buy |
| SMP7 | I buy a brand based on the advice given by an influencer I follow |
| SMP8 | I buy a brand based on what my friends from my contact list have mentioned |
| SMP9 | Purchases of my friends mentioned on social media site makes me go in for an unplanned purchase |
| INFL2 | Sometimes when I see an apparel/accessory on social media I often search for it online |
| SMP1 | I buy through the social media page of the retailer |
| SMP2 | I use social media to communicate with retailers |
| SMP3 | My relationship with brands is enhanced because of social media |
| SMP5 | I often read online about the brand products |
| SMP6 | I follow the purchase recommendations of influencers I follow on social media |
| HEDO3 | To me shopping is way to relive stress |
| HEDO4 | I shop to keep up with trends |
| HEDO5 | Shopping makes me feel like I am in my own universe |
| HEDO7 | I enjoy compliments and words of praise when I show/tag/ something I shopped |
| HEDO8 | Much of my life centers around shopping |
| HEDO1 | Shopping is a fun and enjoyable activity to me |
| HEDO2 | I obtain pleasure in buying something attractive |
| HEDO6 | Finding unique things makes me excited |
| SHCV1 | Shopping makes me happy in the dull and grim times of COVID-19 |
| SHCV2 | After spending many hours working/reading/online I feel relaxed to shop online |
| SHCV3 | These unprecedented times influence me to spend more and save less |
| SHCV4 | I buy products even though I may not need them immediately |
| SHCV5 | A small purchase regularly also makes me happy |
| SHCV6 | I have been buying apparels/accessories during the COVID times |
| HEDO9 | I have lot of things that I still haven’t used |
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