Table 2.

List of digital innovations with frequencies and launch date

Type of serviceFrequency
(percentage)
Launch date
Banking100
(11.9)
1996 (Iyengar and Belvalkar, 2010)
Shopping120
(14.3)
2007 (Flipkart Stories, 2017)
Information seeking32
(3.9)
1998 (as in most of the cases the term “Google” was mentioned the date for the same is taken)
Bookings80
(9.6)
2002 (Khandelwal,2019)
Bill payments15
(1.8)
2013 (Kochar, 2016)
Social media22
(2.6)
2004 (Mehra, 2021)
Food delivery21
(2.5)
2018 (Financial Express, 2018)
Wallets20
(2.4)
2006 (CIOL Bureau, 2006)

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