Likelihood ratio tests
| Effect | −2 Log likelihood of the reduced model | χ2 | df | Sig. |
| Intercept | 1,631.088 | 5.395 | 4 | 0.249 |
| Operational | 1,688.176 | 62.483 | 4 | 0.000 |
| Information navigation | 1,665.163 | 39.471 | 4 | 0.000 |
| Social | 1,635.005 | 9.312 | 4 | 0.054 |
| Creative | 1,642.888 | 17.196 | 4 | 0.002 |
| Mobile | 1,643.524 | 17.831 | 4 | 0.001 |
| Effect | −2 Log likelihood of the reduced model | df | Sig. | |
| Intercept | 1,631.088 | 5.395 | 4 | 0.249 |
| Operational | 1,688.176 | 62.483 | 4 | 0.000 |
| Information navigation | 1,665.163 | 39.471 | 4 | 0.000 |
| Social | 1,635.005 | 9.312 | 4 | 0.054 |
| Creative | 1,642.888 | 17.196 | 4 | 0.002 |
| Mobile | 1,643.524 | 17.831 | 4 | 0.001 |
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