Factors influencing use behaviour
| Factor interpretation | Variance | Loading | Items |
|---|---|---|---|
| Factor 1 eco-conscious | 30.82 | 0.865 | I try very hard to use less amount of water |
| 0.829 | I try very hard to use less amount of electricity | ||
| 0.812 | Whenever possible, I walk rather than use my car to minimize fuel usage | ||
| 0.759 | I make every effort to reduce the use of plastic bags | ||
| Factor 2 risk | 20.86 | 0.852 | There is a chance that the green products would not function as claimed |
| 0.827 | The green products were risky in terms of how they would perform | ||
| 0.783 | There is a chance that I would lose money if they do not perform as expected | ||
| Factor 3 comfort | 16.85 | 0.887 | I take my own cotton bags to shop |
| 0.856 | Green products are easy to use as compared to conventional products | ||
| 0.688 | Eco-friendly products help me to save money |
| Factor interpretation | Variance | Loading | Items |
|---|---|---|---|
| Factor 1 eco-conscious | 30.82 | 0.865 | I try very hard to use less amount of water |
| 0.829 | I try very hard to use less amount of electricity | ||
| 0.812 | Whenever possible, I walk rather than use my car to minimize fuel usage | ||
| 0.759 | I make every effort to reduce the use of plastic bags | ||
| Factor 2 risk | 20.86 | 0.852 | There is a chance that the green products would not function as claimed |
| 0.827 | The green products were risky in terms of how they would perform | ||
| 0.783 | There is a chance that I would lose money if they do not perform as expected | ||
| Factor 3 comfort | 16.85 | 0.887 | I take my own cotton bags to shop |
| 0.856 | Green products are easy to use as compared to conventional products | ||
| 0.688 | Eco-friendly products help me to save money |
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