Factors influencing evaluation behaviour
| Factor interpretation | Variance | Loading | Items |
|---|---|---|---|
| Factor 1 eco- appraisal | 36.41 | 0.874 | Green products are superior to other products in performance and quality |
| 0.851 | Most of the environmental claims made on package labels and products are true | ||
| 0.839 | I cannot afford the time to get the information to fully evaluate them | ||
| 0.774 | Comparing the benefits of my previously used conventional products with the benefits of this green product takes too much time and effort | ||
| Factor 2 satisfaction | 32.76 | 0.880 | I was satisfied with most green products I bought |
| 0.866 | I am satisfied with the green products because they protect the environment | ||
| 0.785 | I can evaluate the environmental benefits of the products with confidence | ||
| 0.758 | The green products are good value for the money |
| Factor interpretation | Variance | Loading | Items |
|---|---|---|---|
| Factor 1 eco- appraisal | 36.41 | 0.874 | Green products are superior to other products in performance and quality |
| 0.851 | Most of the environmental claims made on package labels and products are true | ||
| 0.839 | I cannot afford the time to get the information to fully evaluate them | ||
| 0.774 | Comparing the benefits of my previously used conventional products with the benefits of this green product takes too much time and effort | ||
| Factor 2 satisfaction | 32.76 | 0.880 | I was satisfied with most green products I bought |
| 0.866 | I am satisfied with the green products because they protect the environment | ||
| 0.785 | I can evaluate the environmental benefits of the products with confidence | ||
| 0.758 | The green products are good value for the money |
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