Table 7. Factors influencing green...

Table 7.

Factors influencing green consumer behaviour

Factor Interpretation	Variance	Loadings	Items
Eco-conscience Factor 1	23.13	0.816	I usually give recyclable material to the scrap dealers
		0.793	I know the importance of recycling
		0.763	I always reuse plastic bags or cardboard
		0.720	It is important to recycle or reuse things whenever possible
		0.671	I know proper disposal of the waste
Eco-responsible Factor 2	10.14	0.870	I always use disposable products
		0.824	I use kitchen waste to make compost manure.
		0.775	I dispose of the products without considering the environmental pollution
		0.734	I will pay more for my waste to be collected and treated
Eco-appraisal Factor 3	7.37	0.873	Green products are superior to other products in performance and quality
		0.852	Most of the environmental claims made on package labels and products are true
		0.835	I cannot afford the time to get the information to fully evaluate them
		0.761	Comparing the benefits of my previously used conventional products with the benefits of these green products takes too much time and effort
Eco-conscious Factor 4	6.89	0.832	I try very hard to use less amount of water
		0.784	Whenever possible, I walk rather than use my car to minimize fuel usage
		0.772	I try very hard to use less amount of electricity
		0.771	I make every effort to reduce the use of plastic bags
Satisfaction Factor 5	6.58	0.814	I was satisfied with most green products I bought
		0.800	I am satisfied with the green products because they protect the environment
		0.774	I can evaluate the environmental benefits of the products with confidence
		0.737	The green products are good value for money
Disposal challenges Factor 6	5.62	0.861	Face problem to dispose of the electronic waste
		0.847	There is no proper garbage disposal system to dispose of the environmental hazardous products
		0.741	Lack of organized disposal system encourages anti-environmental hazardous products
Risk Factor 7	5.35	0.839	There is a chance that the green products would not function as claimed
		0.821	The green products were risky in terms of how they would perform
		0.775	There is a chance that I would lose money if they do not function as expected
Comfort Factor 8	4.60	0.847	I take my own cotton bags to the shop
		0.806	Green products are easy to use as compared to conventional products
		0.704	Eco-friendly products help me save money

Factor Interpretation	Variance	Loadings	Items
Eco-conscience Factor 1	23.13	0.816	I usually give recyclable material to the scrap dealers
		0.793	I know the importance of recycling
		0.763	I always reuse plastic bags or cardboard
		0.720	It is important to recycle or reuse things whenever possible
		0.671	I know proper disposal of the waste
Eco-responsible Factor 2	10.14	0.870	I always use disposable products
		0.824	I use kitchen waste to make compost manure.
		0.775	I dispose of the products without considering the environmental pollution
		0.734	I will pay more for my waste to be collected and treated
Eco-appraisal Factor 3	7.37	0.873	Green products are superior to other products in performance and quality
		0.852	Most of the environmental claims made on package labels and products are true
		0.835	I cannot afford the time to get the information to fully evaluate them
		0.761	Comparing the benefits of my previously used conventional products with the benefits of these green products takes too much time and effort
Eco-conscious Factor 4	6.89	0.832	I try very hard to use less amount of water
		0.784	Whenever possible, I walk rather than use my car to minimize fuel usage
		0.772	I try very hard to use less amount of electricity
		0.771	I make every effort to reduce the use of plastic bags
Satisfaction Factor 5	6.58	0.814	I was satisfied with most green products I bought
		0.800	I am satisfied with the green products because they protect the environment
		0.774	I can evaluate the environmental benefits of the products with confidence
		0.737	The green products are good value for money
Disposal challenges Factor 6	5.62	0.861	Face problem to dispose of the electronic waste
		0.847	There is no proper garbage disposal system to dispose of the environmental hazardous products
		0.741	Lack of organized disposal system encourages anti-environmental hazardous products
Risk Factor 7	5.35	0.839	There is a chance that the green products would not function as claimed
		0.821	The green products were risky in terms of how they would perform
		0.775	There is a chance that I would lose money if they do not function as expected
Comfort Factor 8	4.60	0.847	I take my own cotton bags to the shop
		0.806	Green products are easy to use as compared to conventional products
		0.704	Eco-friendly products help me save money

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